Zero to One

“Zero to One” by Peter Thiel

My Summary

Companies need to be able to answer these 7 questions:

  1. engineering: can you create a breakthrough tech instead of incremental change?
  2. timing: is right now the best time to start your business?
  3. monopoly: are you starting with a big share of a small market?
  4. people: do you have the right team?
  5. distribution: do you have a way to not just create, but deliver, your product?
  6. durability: will your market position be defensible 10 or 20 years into the future?
  7. secret: have you identified a unique opportunity that others don’t see?

My Notes


The Challenge of the Future

Party Like It’s 1999

All Happy Companies are Different

The Ideology of Competition

Last Mover Advantage

You Are Not a Lottery Ticket

Follow the Money



The Mechanics of Mafia

If You Build It, Will They Come?

Man and Machine

Seeing Green

The Founder’s Paradox