Insanely Simply

“Insanely Simple” by Ken Segall

My Summary

When Apple was thriving it was because of its relentless focus on simplicity. This simplicity extended across all facets of the company (sales, product, distribution, etc), and it was championed by Steve Jobs.

You cannot partially adopt simplicity, it must pervade everything. If you need a simple way to remember this book… stay small and avoid doing what big companies do at all costs.


Think Brutal

Think Small

Think Minimal

Think Iconic

Think Phrasal

Think Casual

Think Human

Think Sceptic

Think War